SPACE / PLACE OF THE CONTEMPORARY CITY
The Impact of Consumerism on the Morphology of the City

The paper focuses on the contemporary city – its spaces and places – being transformed under the different influences of consumerism, in a cultural context that is principally understood as a consumer society. Transforming of the contemporary cities’ space – a/ changeable scenography of the city as a space for advertising, and b/ structural changes due to shifts of balance between the center and the periphery initiated by positioning of consumption spaces in areas where, as new focal points, they become generators of new development - implies the creation of new forms but also the transformation of existing structures.

These /physical/ changes are also producing new understanding of the space/place/. The social significance of consumption spaces as new public spaces of the contemporary city, and disappearing sociality – the new relationship between public and private space implyng the control of the 'pseudo' public space in terms of access and usage manners, and new technologies that have caused the appearance of new, virtual flows for consumption, and control of these and other (physical, mental) spaces through possession of information and knowledge – resulting with physical control of consumption space and virtual control by information, have created controlled space.

Biography
Svetlana Batarilo, architect, born in Belgrade, 1970. She graduated from Faculty of Architecture at University of Belgrade in 1996, and PhD in 2016. In her work in practice she completed few objects in Serbia and abroad, indipendently or as a member of a team. She took part in architecture and urban design competitions, local to international, and she won awards. She exhibited her projects. Between 1996. and 1999. she worked at Faculty of Architecture, University of Belgrade, subjects: Contemporary Architecture and Designing. From 2001 she works at Faculty of Traffic and Transport Engineering in Belgrade. She is Assistant Professor, subject Urbanism.